Your Style, Your Look, Your Way Campaign for Ford Mustang created for an advertising exercise for an Integrated Advertising, Promotions, and Marketing Communications subject.

 

Goal is to design a campaign that will prevent the lagging sales of Mustang despite of superior features compared to competing brands in the pony car segment such as Camaro. idea is to rebrand the image of Mustang as a personalized car, more on reflecting one's self made possible through customizable colors for Ford Mustang Cars.