Happy Driving Campaign for Coca-Cola Philippines created for an exercise in an Inrrtegrated Advertising, Promotions, and Marketing Communications class.

 

Objective is to create an ad for Coca Cola that will capitalize on the use of digital billboards in high traffic areas in key cities of the Philippines. The Idea was to partner of a local government agency responsible for traffic control and regulations and to make use of Coca Cola's image to strengthen the message of LGA regarding traffic reminders.