ROMÂNICO BORDADOS — BRANDING & PACKAGING
Designing a 900 year-old brand
Românico Bordados (embroidery) wants to recover the famous Vale do Sousa (an area in Northern Portugal) embroidery and turn these fantastic linen and cotton goods into luxury items. Noticing that the motifs of these embroidery have been the same since the XII century (they are inspired in the motifs found in Romanesque style Route monuments of Northern Portugal), they asked VOLTA to create a brand that showed off this fantastic longevity, the exquisite embroidery of their products and a traditional, handmade look.
Our solution was to create a symbol based on the monument’s motifs, allied to a decorative but strong typography . We used kraft-like paper for the tags and product boxes, printing only in one color.
We also created the brand’s kids range, Românico Baby. With illustrations based on animals portrayed on the monuments of the Romanesque Route, this brand range has, on the other side, a focus on color and decoration. Each animal has its own geometric shape and color, with this palette allowing us to create very colourful packaging and product displays.
Photography by Nuno Moreira
www.numo.pt
www.numo.pt
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To develop ROMÂNICO BABY it was necessary to decline the brand ROMÂNICO, adapting it to the child universe. Therefore, it was considered that the creation of illustrations from the heritage imagery of Romanesque monuments, should be a way to explore, keeping, however, the image quality and hand-made product, but in a lighter, “funny” and attractive way. Furthermore, the concept of this sublabel falls primarily on the identification of a specific target audience and therefore it is essential that the brand image could match its imaginary. Thus, it would be necessary to captivate the attention of the public by the maternal side of the brand.
To develop ROMÂNICO BABY it was necessary to decline the brand ROMÂNICO, adapting it to the child universe. Therefore, it was considered that the creation of illustrations from the heritage imagery of Romanesque monuments, should be a way to explore, keeping, however, the image quality and hand-made product, but in a lighter, “funny” and attractive way. Furthermore, the concept of this sublabel falls primarily on the identification of a specific target audience and therefore it is essential that the brand image could match its imaginary. Thus, it would be necessary to captivate the attention of the public by the maternal side of the brand.
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From the motifs found in the romanic monuments, it was created a set of illustrations of stylized animals and respective patterns, which will chart the assets associated with ROMÂNICO BABY. Also, it was chosen a sequence of colors, that can help distinguish the type of product, and assign more life into the brand and its packaging.
From the motifs found in the romanic monuments, it was created a set of illustrations of stylized animals and respective patterns, which will chart the assets associated with ROMÂNICO BABY. Also, it was chosen a sequence of colors, that can help distinguish the type of product, and assign more life into the brand and its packaging.
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For the PACKAGING, tubes of kraft paper have been chosen. The illustrations and the colours were applied around it, allowing the package to be more appealing and coherent with the remaining elements of the brand. Below are some of the presented proposals:
For the PACKAGING, tubes of kraft paper have been chosen. The illustrations and the colours were applied around it, allowing the package to be more appealing and coherent with the remaining elements of the brand. Below are some of the presented proposals:
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The final packaging for ROMÂNICO BABY:
The final packaging for ROMÂNICO BABY:
See here Românico Baby on Packaging Of The World
