Client:
GW's Division of Development and Alumni Relations
Project Summary:
The client wanted a unique print piece that encapsulated the massive $1 billion philanthropic campaign GW undertook. This piece was intended to reflect understated flair; show that alumni contributions are being spent on education rather than overly elaborate print campaigns.
The challenge was to fit a decent amount of text and compelling visuals into a portable mini-brochure that veers from the usual pamphlet configuration.
The imagery also incorporates the photo styling specifically created for the campaign where a photo is predominantly black and white with splashes of GW's blue and gold colors highlighted.
Creative Team:
Leah Rosen, project management
John McGlasson, design
William Atkins and Jessica McConnell Burt, photography
Corporate Press, printer
Project Details:
In consultation with our vendor, we arrived at a self-closing, combination iron cross/barrel fold which matches really well with somewhat unrelated content but fits together within a larger theme.
• Modified iron cross coupled with barrel fold
• Pocket with tab/slot
• Cover features blind impression
Blind emboss with gloss spot varnish for an understated but elegant finish.
The tab was chosen to keep the piece held together in the event that it was mailed or loose sheets were included in the packaging. The campaign has a tag line tied to the Making History Campaign brand/logo so it was added to the tab for a little surprise and delight rather than continuing the blue flood or adding a photo.
Center flap opened
Right wing opened
Left wing opened
Full cross opened
