The D&AD brief set to design a structural packaging system that could scale to work across the whole John Lewis home delivery platform.
I changed the design and some structural figures although in hindsight could of looked a lot more into packaging layouts instead of the design and resuse the old design. I am very pleased with my outcome and it has given me a lot of knowledge on the workings of a competition brief.
My intentions were to create a sleek and stylish design that could be used throughout the John Lewis. The packaging design needed to be clean cut and reflect the stores look already.
