Nike SB Honor Roll Skateboard Club is the first and only skateboarding school for kids in Argentina. The objective was to introduce kids to Skateboarding and help their peers and parents consider it a sport that can be taught and practiced like any other sport, generating a mystique around this discipline as Nike does with each discipline. The brand needed to connect with consumers, creating a cool and playful look and feel.

We designed a series of posters to launch the concept “Skate is”. 3 designs reinterpreted the meaning of Skateboarding.

A serigraphy process was used to create limited edition posters based on original artworks.

1000 posters. 700 kids who came to Nike SB School. A fun and an artistic way to keep cool in school.