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JAGUAR XE LUANCH CAMPAIGN
This campaign is part of a series of ongoing high profile campaigns by Jaguar to bring about brand awareness and reach new audience. This campaign follows on from the "It's good to be bad" campaign launched last year which focuses on British villains portrayed in films. Working along side the creative director I was charged with overseeing art direction and UX. My role was not only creative but to also coordinate visual designers and UX designers to give a highly polished and rich product. I would present to the client and stakeholders, taking direct feed back along with the account team and relay the information and any new direction back to the rest of the creative team.
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