The assignment for PIDA 2015 combines the takeaway concept and the portable food/snack lifestyle and to create a packaging for a stylish and smart meal on the go. The concept is to implement an attitude change: to make the commuters realize how important it is to start one's day with a healthy breakfast that you can eat on the go. You can hold the package with one hand as you lift up your coffee with the other; which makes it possible to always have one hand free if you want to hold on to the subway pole while standing up in the crowded underground carriage or just check your cellphone.
