Ben & Jerry's · What's On Your Pint?
Brief:
Campaign: For Ben & Jerry's we managed to create a lively Facebook community. One way to do so was by creating fun online campaigns, like What's On Your Pint? Our community had to come up with a name for our new flavor, and link it to a charity. We ended up with three finalists (Get-Fair-Dairy, Taste It, Don't Waste It and Empath-ice) and the community got to vote. The winning name, Taste it, Don't Waste it, made it into the stores and the Oranje Fonds was awarded €10.000.
Within a year, the amount of fans on Facebook has gone from 100 to over 45,000. Also, the What's On Your Pint video was the second most watched Dutch commercial on YouTube.
Campaign: For Ben & Jerry's we managed to create a lively Facebook community. One way to do so was by creating fun online campaigns, like What's On Your Pint? Our community had to come up with a name for our new flavor, and link it to a charity. We ended up with three finalists (Get-Fair-Dairy, Taste It, Don't Waste It and Empath-ice) and the community got to vote. The winning name, Taste it, Don't Waste it, made it into the stores and the Oranje Fonds was awarded €10.000.
Within a year, the amount of fans on Facebook has gone from 100 to over 45,000. Also, the What's On Your Pint video was the second most watched Dutch commercial on YouTube.
Agency: Fitzroy
Year: 2011
Art & Copy: TjerkJan Oord
Copy: Celis Jansen, Paul Hillesum
