areas : Campaign Identity
clients : Toshiba Information Systems (UK) Ltd & Toshiba of Europe Ltd
roles : Concept, Design, Visualization, Brand Refresh and Art Directing on 3D Model Rendering
Writer: Rob Sears Art: Ian Boyle CD: Will Shepherd CE: Stephen Meade
The UK launch for Toshiba Z830 Series Ultrabook Laptop was an outcome of a successful pitch our team won. The campaign consists of online advertising, billboards and press ads on the London Underground, British Rails, various transportation terminals, newspapers and magazines around the UK. The emphasis of this campaign was the ultra thin features of the Ultrabook. This campaign involves refreshing the design of Toshiba UK brand and art directing a series of 3D model rendering. In another brand identity proposal to Toshiba Europe, the Toshiba Red was explored on different abstract background textures to create a distinctively stylish sleek look and feel.
