What is THE AND?
Making the unseen seen and make people/visitors curious to what is held in the exhibition.
The And as a title suggests that it is the end of a scholastic year but also there is much more to it as courses will continue in about 3 months time.
Interactivity
As for me being in charge of the interactivy section with Elaine helping me out, I wanted this part not just as for the visitors to get interactive with the exhibition, but to actually come up with something that can be advantagous to us as well.
Something which really bothered me and I considered as a problem is that the main event is what is really pushed and publicised. So I wanted to come up with somthing that we could benefit from by promoting the exhibitionon social media by the people attending the exhibition.
Another thing which I wanted was to have an interactive isntallation in the school corridors leading to exhibit rooms. This will tell the visitors that there is something in that area that can be seen.
Interactive Water Flow
Card Game
Augmented Reality
Projection Mapping
I am not a fan of being the same as everyone else and was constantly thinking how we could make this part more interesting than usual and give it a twist. I got the idea from the books which let you carry out the story by goinf through different pages. I thought it would be great that the auience votes for how the story will continue. This idea was welcomed by my teammates and decided to use it.
Back to the water part, since it was introduced in the later stages of concept creating and refiining, we thought to leave the visual branding apart from the water and use focus on it in our projection mapping. This is where our characters were born.
The And Final Visuals
