BRIEF
Create a brand that inspires the use of technology to benefit girls in need of an education around the world. Connect initiatives, organisations and campaigns with this single goal.
INSIGHT
How would I feel if one of these girls was my very own sister? The emotional connection that siblings share permeates borders. It is one that is incredibly powerful and inspiring.
SOLUTION
The brand and identity captures this idea of strength together, one voice and ‘sisterhood’ through the use of direct language and a bold tone of voice. The name, ‘For Sisters’ reminds viewers who we are shouting for. The identity can be adapted to allow brands, initiatives and individuals to become part of the same voice, together.
ONLINE
The brand’s values of connectivity and strength together continues online. By taking ‘the pledge,’ along with safety checks, supporters can connect to and inspire girls through a secure online network. The girls attend anonymous centres where they can access the internet under supervision and safety.
To see working prototypes please see below…
