This is an installation and online platform developed for Digital Content Next (DCN) Summit 2015. DCN is an organization dedicated to promoting innovation and improving the quality of digital media. Its members include AOL, Bloomberg, BBC, among other well-respected media companies.
Me, Joe Saavedra, and Apon Palanuwech were commissioned to develop an installation around the 2015 Summit’s theme: attention economy. Our solution was a platform to algorithmically valuate visual media. Content from DCN’s member media companies compete for people’s attention on the two large screens. Cameras detect the eye gaze and convert time watched into monetary value, based on the average salary of the attendees. This “attention value” is combined with a real-time social sharing analytics. The result is displayed in the Attention Market on the center screen.

 

CREDITS
Me, Joe, and Apon developed the concept for Pay Attention together. Joe built the eye-tracking app in openFrameworks. Apon did the back-end of the platform, integrating the app with a database and connecting it to the website. I developed the front-end, coding the visualizations in D3. Me and Apon worked together on the visuals.
Special thanks to David Carroll and the DCN Team.
Video soundtrack: Daedelus.