Amy Stephens's profile

The Bitter Bunch: Hallmark Brief

Amy Stephens
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card greeting student pen ink blackwhite minimal hallmark Competition Character
BRIEF
Develop a new character (traditional or contemporary) that will showcase your illustrative or graphic mixed media capabilities...
Kids character, animal, human, fictional or other/humorous, fun, quirky, fashionable, cute, seasonal. 
 
card greeting student pen ink blackwhite minimal hallmark Competition Character
SOLUTION
‘The Bitter Bunch’ is a group of sarcastic young people who are troubled by everyday student problems. The cards are aimed at 16-22 year olds (predominantly students) who can relate to similar issues and laugh about them. 
Dry, sarcastic humour works well with this age group as it’s placed around the steroptype of being pessimistic. The brand is cheeky and fun and a little different to the usual friendship and loving cards. 
The idea of the cards is to cheer someone up and spread some smiles and they can be used accross a variety of occasions. 
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
Promotional Poster
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
card greeting student pen ink blackwhite minimal hallmark Competition Character
The Bitter Bunch: Hallmark Brief
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Amy Stephens's profile

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Amy Stephens's profile
London, United Kingdom

The Bitter Bunch: Hallmark Brief

This was a brief set by Hallmark and the aim was to develop a new set of characters that could showcase illustrative or graphic mixed media capab Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives