A three hour in-class packaging brief for a brand of authentic Mexican chili sauce. The brand name is Señor Ouchie’s, and an appropriate character, label and packaging design is requested by the client. This brief required the design to be representational of the visual culture of Mexico, as well as convey the message that this product is one of the 'hottest sauces known to man'. 

The logotype is to be constructed using the three colours that have been registered already as company colours (Pantone 100 C, Pantone 142C and Pantone 4975 C) with no additional colours besides white.