Nico Heins's profile

Category Management Handbook 2015

The magazine issue is a data-driven book that shows the yearly sales numbers of the different categories of products inside the petroleum retail industry.
 
This cover takes the product data and turns them into pseudo pie charts. We stuck to the idea that all the imagery be round. It was created to highlight, in a slightly humorous fashion, all the categories of products inside the industry and magazine.
 
It was really a fun project, and who gets to say they were able to put a condom on a cover!?
 
Starting Concept 
Concept B
Concept C
Final Concept
Inside Pages
Category Management Handbook 2015
Published:

Category Management Handbook 2015

Concept to cover – a circular approach to a data-driven print project illuminating all product categories inside the convencience store channel.

Published: