The Coffee Story

    The coffee story is concept coffee shop that adds a little bit of whimsy on a street dominated by old book stores and things that tell stories like antiques. The branding that was delivered, advertised the magic of the story, as well as the fact that they make the most delicious coffee and baked goods. Using these keywords focus on, I chose a soothing seafoam with the dark brown of expresso to create this identity and its collateral.