The Challenge:
RF Weddings is a Vancouver based company that provides video and photo services to couples. They offer a premium product and have an extremely talented team - but for a while, their brand did not reflect what they were about. They're a group of passionate, talented, and creative individuals. Furthermore, they ooze with personality and character - which their brand did not encompass.
The Solution:
RF Weddings approached me with the goal of rebranding their company to something that felt modern, playful, and most of all - represented who they were. Using light, approachable colours was a huge part in defining the brand, as previously they were strictly monochromatic. Paired with a flowing monogram and rigid yet playful typeface, the new RF brand was born.
RF Weddings is a Vancouver based company that provides video and photo services to couples. They offer a premium product and have an extremely talented team - but for a while, their brand did not reflect what they were about. They're a group of passionate, talented, and creative individuals. Furthermore, they ooze with personality and character - which their brand did not encompass.
The Solution:
RF Weddings approached me with the goal of rebranding their company to something that felt modern, playful, and most of all - represented who they were. Using light, approachable colours was a huge part in defining the brand, as previously they were strictly monochromatic. Paired with a flowing monogram and rigid yet playful typeface, the new RF brand was born.
