Year: 2001

Agency: Dhar & Hoon

Client: Cafe 100

Photography: Hardesh Dhingra

This cafe served only Popular Indian Snacks with an international twist, and wanted to make this cuisine cool amongst the youth. This quirky campaign went a long way in establishing that.

Agency: Dhar & Hoon
Client: Cafe 100

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Year: 2002

Agency: Dhar & Hoon

Client: Sony Media

This ad spoke of the superior quality of Sony Digital Media, by showing how other bad CDs end up as decoration pieces (hanging of a busted CD in a car was a popular tend).

Year: 2001

Agency: Dhar & Hoon

Client: Honda Cars

Year: 2003
Agency: Dhar & Hoon
Client: Honda Cars
This ad played was a concept developed for a new dealership launch in Patiala and played a pun on the effects of the famous Patiala Peg.

Year: 2004

Agency: JWT

Client: Unitech

Designed for a property called 'Espace', this ad visualised how large the homes are.

Year: 2004

Agency: JWT

Client: Unitech

This was a series of ads for a property called 'Cascades', which had a lot of water features in, and around luxury homes. The campaign depicted a lifestyle with so much water.

Ad 1 of 4

Year: 2004
Agency: JWT
Client: Unitech
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Year: 2004
Agency: JWT
Client: Unitech
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Year: 2004
Agency: JWT
Client: Unitech
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Year: 2004
Agency: JWT
Client: Unitech
As a follow-up to the above campaign, was this ad announcing that sample homes were ready for viewing.

Year: 2004
Agency: JWT
Client: Hero Honda
In a country where practically everything has a 'Deluxe' version, why shouldn't a bike? A humerous take on the name and features of CD Deluxe by Hero Honda.

Year: 2005
Agency: JWT
Client: Unitech

This property was the first to position itself as a great place for kids to grow up in. This campaign used popular conservation headlines, and drew a parallel with young children: how they are playful like tigers, monkeys or dolphins, and how this property lets them flourish.
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Year: 2005
Agency: JWT
Client: Unitech
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Year: 2005
Agency: JWT
Client: Unitech
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Year: 2005
Agency: JWT
Client: Unitech
Unitech was entering a new market: Kolkata. to introduce themselves,a campaign illustrating their achievements and areas of operations was required.

This campaign fo 4 ads did this, but with a twist. The headlines were completely against the grain of a real estate company, and spoke about breaking walls, freeing prisoners, helping the homeless and taking people for a ride. The message was driven home when the viewer read the copy, as each one spoke of the different offerings unique to Unitech.
Ad 1 of 4

Year: 2005
Agency: JWT
Client: Unitech
Ad 2 of 4

Year: 2005
Agency: JWT
Client: Unitech
Ad 3 of 4

Year: 2005
Agency: JWT
Client: Unitech
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Year: 2005
Agency: JWT
Client: Unitech

This campaign for the launch of Uniworld City was treated like a travel journal with photos, little doodles and highlights.
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Year: 2005
Agency: JWT
Client: Unitech
Ad 2 of 3

Year: 2005
Agency: JWT
Client: Unitech
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Year: 2005

Agency: JWT

Client: Unitech

Unitech was one of the first to launch world-class entertainment parks in and around Delhi. This Gantry design was a teaser announcing the coming of 'Entertainment City' in Noida, and spoke to thrill-seekers looking for an even bigger ride.

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Year: 2005
Agency: JWT
Client: Unitech
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Year: 2005
Agency: JWT
Client: Unitech
A similar Amusement Park was being launched at Rohini around the same time. The communication however, had to be different since the identity was. This announcement design made use of expressions one might hear while on a thrilling ride, which were treated to look like as twisted, spiralling or bouncy as the rides they represented.
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Year: 2005
Agency: JWT
Client: Unitech
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Year: 2005
Agency: JWT
Client: Unitech
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Year: 2005

Agency: JWT

Client: Unitech

The next campaign for Horizon saw a shift in positioning. This campaign now revolved around open space outside the apartments. An expression was found in animals escaping their cages.

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Year: 2005
Agency: JWT
Client: Unitech
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Year: 2006
Agency: JWT
Client: Unitech

Unitech's property 'Habitat', had all the conveniences you could imagine, within walking distance. This was represented by the action of walking fingers, each of which has a different personality across the campaign. The special thing about this campaign is that none of these images are photoshopped composites! These are actual shoots captured masterfully by using miniature sets and props.
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Year: 2006
Agency: JWT
Client: Unitech
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Year: 2006
Agency: JWT
Client: Unitech
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Year: 2006
Agency: JWT
Client: Unitech
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Year: 2006
Agency: JWT
Client: Unitech

At verve, we wanted to say there is life in every moment..every moment of living here is full of fun and excitement. this thought was captured by way of a multiple-exposure image showing a couple, and siblings having fun within the house.
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Year: 2006
Agency: JWT
Client: Unitech
At verve, we wanted to say there is life in every moment..every moment of living here is full of fun and excitement. this thought was captured by way of a multiple-exposure image showing a couple, and siblings having fun within the house.
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Year: 2006
Agency: JWT
Client: Unitech

CG: Remix Studio, Bangkok

Unitech released a corporate campaign in 2006 with the tagline 'Dream. Believe. Create.' Capturing this thought was the campaign you see here. Borrowing from the term 'building castles in the sky', the campaign literally took forms of properties built by Unitech, and made them out of clouds. This brought to life the idea, and gave proof to their ideology of believing and bringing dreams to life. A TVC was also created to go along with this press route.
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Year: 2006
Agency: JWT
Client: Unitech

CG: Remix Studio, Bangkok
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Year: 2006
Agency: JWT
Client: Unitech

CG: Remix Studio, Bangkok
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Year: 2006
Agency: JWT
Client: Unitech

Unitech launched 'Cascades', luxury apartments with multiple water features in and around the homes. For this, an uber-stylish campaign was designed, where we saw a lady interacting with marine life, capturing the idea 'Let water into your life'. The styling for colours, sets and props was also done by me.
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Year: 2006
Agency: JWT
Client: Unitech
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Year: 2006
Agency: JWT
Client: Unitech
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Year: 2006
Agency: JWT
Client: Monster.com
This was a B2B campaign for Monster.com. The idea was simple: monster will find and get the right candidate for you. This was illustrated across 3 ads. The Monster was a real, life-size model made and shot in studio which was later composited.
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Year: 2006
Agency: JWT
Client: Monster.com
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Year: 2006
Agency: JWT
Client: Monster.com
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Year: 2007
Agency: JWT
Client: Unitech
Unitech was launching 'Grande', their biggest, most luxurious project yet, set around a golf course. They wanted a teaser campaign which spoke of a completely new way of living. This was captured across three whimsical ads, and led to the follow up which announced the arrival of this mini-city.
1 of 3 teasers

Year: 2007
Agency: JWT
Client: Unitech
2 of 3 teasers

Year: 2007
Agency: JWT
Client: Unitech
3 of 3 teasers

Year: 2007
Agency: JWT
Client: Unitech
This double spread of newspaper was the launch ad for 'Grande', and continued the thread of thought from the teasers.

Year: 2007

Year: 2007
Agency: TBWA\Egypt
Client: Mars Chocolates
2 of 2 conceptual ads

Year: 2007
Agency: TBWA\Egypt
Client: Nissan

This was an on-ground activity executed on the streets of Cairo for Nissan Tiida, a car with ample legroom.

Year: 2008
Agency: TBWA\Egypt
Client: Egypt Gulf Bank
This bank gives its customers personalised service. Now, how do we capture that idea? What if the bank said 'We don't deal with numbers'...

This campaign expressed how the bank sees its customers: while most people see numbers, we see people. This campaign was executed in three parts, and was accompanied by fllms too.
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Year: 2008
Agency: TBWA\Egypt
Client: Egypt Gulf Bank
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Year: 2008
Agency: TBWA\Egypt
Client: Egypt Gulf Bank
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Year: 2009
Agency: Speechblurb
Client: Ansal API
This campaign for Essencia by Ansals, was also positioned around a bright future for children.
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Year: 2009
Agency: Speechblurb
Client: Ansal API
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Year: 2009
Agency: Speechblurb
Client: Ansal API
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Year: 2012

Agency: Rabbithole

Client: Airtel

This ad was for the launch of 4G LTE for the first time in India, in Kolkata. The brief was simply to convey a new way to look at internet, and was illustrated by an image of this young man bursting forth from an old, low-resolution, pixelated world, into a high definition one. This visual was taken across on ground media such as vans, building wraps, leaflets and much more.

Year: 2013
Agency: Rabbithole
Client: Homestead
Homestead brought Maria Sharapova to India through their property titled 'Ballet by Sharapova'. This ad was in a series of teasers and used the then popular theme of Milkah Singh (the movie 'Bhaag milkha Bhaag' was release the same year) to create buzz and excitement around the upcoming launch of the tower.

Year: 2013
Agency: Rabbithole
Client: Homestead
These ads were a conceptual design for the launch of the Sharapova tower. The fusion of building, emotion, grace and ballet was well captured here, and brought forth the feminine grace associated with an icon such as Sharapova.

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Year: 2013
Agency: Rabbithole
Client: Homestead
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Year: 2013
Agency: Rabbithole
Client: Homestead
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Year: 2013
Agency: Rabbithole
Client: Homestead
The brief after launch of the towers was to speak about its special features and show the building n full glory. However, we had a different take on it. The idea 'nothing else matters' was taken forward, and a story built around the very essence of life: love, and how being here will elevate your lifestyle.

Year: 2014
Agency: Rabbithole
Client: ZTE
ZTE is a new entrant in the mobile phone retail segment, even though they have been present as a manufacturer for many years. This campaign thought: ZTE & Me was introduced to make the word 'ZTE' catchy, and to show the close bond between an owner and his mobile phone, which never leaves his side. In this particular ad, the idea was to show a good looking phone in the hands of a young girl, who is being converted into a fashionista by the phone.

Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
Tea Trails is the first of its kind, a chain of tea cafes, with specially curated teas for the Indian Palette. Since this is a new concept to India, the brief was to educate the customers on the basic varieties of tea, while at the same time, bring about a sense of fashion and elegance to the brand. This campaign did just that, by its visual representation of the different tea genres as beautiful young women, wearing stylish clothing, rising up from a cup of delicious liquid, bringing alive the inherent goodness of tea.

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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails

Tea Trails wants to be known as a patron of the arts. To find a bridge between their actual product (tea) and performance arts such as dance, this campaign was developed. It beautifully marries the qualities of different dance forms with the inherent characteristics of a cup of tea.
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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Year: 2015
Agency: Ashabhi Design
Client: Tea Trails
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