To brand, design and map out a new login system for children and to create a character to accompany it. This involved producing sitemaps and wireframes detailing the user journey from the CTA within a site to the registration page in order to find a child-friendly UX solution. BBC iD got its own identity in the shape of a one-eyed bunny kids could recognise across differently branded sites to avoid the creation of multiple user accounts. A 25 second introductory animation was commissioned which required storyboarding, scripting and reviewing. Lastly, an application helping kids chose a safe display name called the Unique Nickname Generator was build by an agency called Do Tank.