TLV " Your vanguardist side
The name TLV means “your vanguard side”. Based on this concept, we havecreated a particular visual universe. We first wanted to soften theidea of “technology and automation” with the human presence on thelogo. Following this decision, a different way to look at a if we thinkthat we are talking about robotic technology.
We focused on the productbeneficiary: the people who lived in the house, and not on technology,which could seem cold and lifeless. Values that we did not want peopleto relate with TLV as beeing a technological service to improve thelife quality. On the other hand we looked to reflect the idea of “newera”, a new beginning and an opening mind: “The vanguard that we allkeep inside” showing the opening to something new.
The name TLV means “your vanguard side”. Based on this concept, we havecreated a particular visual universe. We first wanted to soften theidea of “technology and automation” with the human presence on thelogo. Following this decision, a different way to look at a if we thinkthat we are talking about robotic technology.
We focused on the productbeneficiary: the people who lived in the house, and not on technology,which could seem cold and lifeless. Values that we did not want peopleto relate with TLV as beeing a technological service to improve thelife quality. On the other hand we looked to reflect the idea of “newera”, a new beginning and an opening mind: “The vanguard that we allkeep inside” showing the opening to something new.
