Advertising: Ben & Jerry's
Project Supervisor: Abby Robinson (SVA)
The idea was to revamp my previous Haagen Dazs concept for a more playful brand; creating advertisements that target consumers of ice cream by highlighting the moments in which they would desire it - A break up. This spiraled into the idea of adapting various breakup quotes, found and created, into colorful and playful advertisements.
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// 2015
Finally launched my website: http://pkaidoo.com
Project Supervisor: Abby Robinson (SVA)
The idea was to revamp my previous Haagen Dazs concept for a more playful brand; creating advertisements that target consumers of ice cream by highlighting the moments in which they would desire it - A break up. This spiraled into the idea of adapting various breakup quotes, found and created, into colorful and playful advertisements.
—
// 2015
Finally launched my website: http://pkaidoo.com
