D&AD 2014 | Bodyshop Brief
challenge
Create a new visual language for The Body Shop’s brand communications that reflects their pioneering spirit within the beauty
industry and as a forward-thinking British brand. The challenge is to expand from window poster to form a new visual communication style, encompassing their quirky tone of voice, product efficacy and premium beauty credibility.
solution
In collaboration with a photographer, I explored a visual language that looks similar to the beautiful landscape of areas where community fair trade applies. This is ethical and shows the beauty of our planet with human hands. Creating the look of the landscape with human body representing us as one tribe, making an intrinsic part of nature.
industry and as a forward-thinking British brand. The challenge is to expand from window poster to form a new visual communication style, encompassing their quirky tone of voice, product efficacy and premium beauty credibility.
solution
In collaboration with a photographer, I explored a visual language that looks similar to the beautiful landscape of areas where community fair trade applies. This is ethical and shows the beauty of our planet with human hands. Creating the look of the landscape with human body representing us as one tribe, making an intrinsic part of nature.
The campaign is to strengthen international cooperation towards ‘earth care’ yet mindful of the needs of all. My inspiration was
the United Nations caption ‘Our Common Future’. The UN has been a vital force for the Body Shop campaigns in the past.
The idea of the campaign is the notion that we as a collection of nations are one ‘tribe’ on earth, needing to work together for our common good.
the United Nations caption ‘Our Common Future’. The UN has been a vital force for the Body Shop campaigns in the past.
The idea of the campaign is the notion that we as a collection of nations are one ‘tribe’ on earth, needing to work together for our common good.
A2 size posters
