The Catherine Malandrino tech accessories line-up was designed exclusively for the 2015 Spring / Summer season. Products in the collection include: iPhone cases, universal folio cases, battery packs, bluetooth speakers, and earbuds. My contributions to the project included designing the packaging aesthetics, structure, concept rendering, graphics and production files.
Credits:
Creative Director: Louis Annunziata. Packaging Structure / Dieline / Graphics / Production File: Flora Zhu. Initial Graphics: Louis Annunziata. Product Design: Louis Annunziata / Stan Yu. Copywriter: Stella Morrison.
Creative Direction: Louis Annunziata. Packaging Design / Packaging 3D modeling: Flora Zhu. Product 3D Modeling / Rendering: Stan Yu
Photography: Benjamin Hayon. Photo Retoucher: Caterina Piazza
Catherine Malandrino's packaging was created exclusively with her style in mind. Her trademark C envelops each item, showcasing the different product selections that lines up to the Catherine Malanddrino name.
Production sample. Photography: Flora Zhu.
Sticker label design. Creative Direction / Graphic concept: Louis Annunziata. Sticker Dieline / Product Line Art / Photography: Flora Zhu.
Line art for final graphics
Concept Sketches
Hand made Mock-ups
Hand made mock-ups
Structure Design. 3D Modeling / Rendering: Flora Zhu. Modeled in SolidWorks, rendered in KeyShot.
End cap design exclusively for Target presentation. 3D Modeling / Rendering: Flora Zhu. Modeled in SolidWorks, rendered in KeyShot.
CES 2015 Consumer Electronics Show in Las Vagas
Photography: Shun Takino
