The Mountain Rescue Drone Support logo, which has a mountain range cut out of a drone for an icon.

The view from below the drone.

A prototype drone based on the DJI F550 Flamewheel during a test flight.

Prototype aircraft design.

The three books from the project, from research, through process and on to final brand guidelines.

The books are made to not only be a set the same size, but follow the brand guidelines themselves for appearance.

A sample spread from the research book, focusing on the history of the red cross.

Another spread from the research book, this time looking at geometry and shapes used on logo design.

Some of the early scribbles from the process /  deveopment of the brand identity.

Highlighting in the process book how the chosen font was actually modified for the logo design.

Another spread from the process book, this time highlighting how some of the key design decisions were made. Typically for me this means hundreds of iterations and variations of similar designs.

Support vehicle livery.

The right page of this spread shows some of my iteration experiments for the App icon design.

From the corporate identity guidelines showing the finalised App design.

Applying the brand identity to items that can be used / sold to fund raise.

Applying the brand to a line of merchandising products, all of which are in keeping with the overall philosophy of the brand.

Using the modified font from the logo design to create building signs.

A homemade sketch book for the project.

Brainstorming.

Data gathering.

Before and after Photoshop editing. Removing numerous items from the background such as rucksacks and other hikers. Changing the colour of the clothing. Adding uniform details.

Some of the photography taken for the project.