D&AD 2015 | Monotype Brief
https://www.dandad.org/awards/new-blood/2015/monotype/2737/listen-to-kurosawa/
https://www.dandad.org/awards/new-blood/2015/monotype/2737/listen-to-kurosawa/
challenge
Create a new visual language for film advertising. Take a director of your choice and use the power of type
to promote a retrospective screening of their films. Create something that makes film fans, old and new, not want to miss this event.
to promote a retrospective screening of their films. Create something that makes film fans, old and new, not want to miss this event.
solution
Kurosawa ( 1910 — 1998 ) was a ‘hands-on’ director, stepping in at each element of filming. His filming style is known for its dynamic visual expression and use of natural environment, with stories on humanism. Kurosawa was very particular with sound recording while filming. For example, he used the sound of stabbing an orange to simulate the sound of stabbing a human body as per the gang fight in the film, YOJINBO. This was the first Japanese film
to record the sound in this way. The sound is written in Katakana, one of Japanese syllabaries which is meant to describe sound. I intend to visualise his characteristics of style by taking photo of 3D onomatopoeic words in a
natural environment.
to record the sound in this way. The sound is written in Katakana, one of Japanese syllabaries which is meant to describe sound. I intend to visualise his characteristics of style by taking photo of 3D onomatopoeic words in a
natural environment.
