Have you ever heard about the competition for small designers, that took place in all IKEA stores worldwide ?  The task was to design children's plush toys and then, IKEA FAMILY members chose 20 for each store, and vote for the best. From absolutely all designs was selected top 10, which will be produced and then be sold in IKEA store before Christmas in 2015.
 
But in the global choice does not get any of our young artists ( Czech Republic, Slovakia and Hungary ). So it would be a pity to let them lie dormant pictures. Therefore, we have prepared a surprise for our little friends . We left inspired by drawings plush characters from children and made them a fairy tale that you can see on the pages of this book.
All pages of this book are here - IKEA SOFT TOYS
 
Client: IKEA ( Czech Republic )
Agency: Kaspen / Jung von Matt
 
Story by: Pavel Wilhem Přibyl
Illustrated by: Dávid Kurňavka