Daniel Green's profile

i

Daniel Green
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THE BRIEF
Create an advertising campaign for The Independent's concise news paper "i" that targets students. The paper's aim is to be become the UK's largest circulation newspaper among students.


THE IDEA 


STRATEGY
 

ycn 2011 Independent newspaper
ycn 2011 Independent newspaper
ycn 2011 Independent newspaper
ycn 2011 Independent newspaper
ycn 2011 Independent newspaper
ycn 2011 Independent newspaper
ycn 2011 Independent newspaper
i
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Daniel Green's profile

Owner

Daniel Green's profile
London, United Kingdom

i

Through the use of a contactless transfer loyalty card or app, customers can purchase digital, and conventionally printed copies of the news pape Read More

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Creative Fields

Attribution, No DerivativesAttribution, No Derivatives