BRIEF: Most Colombians believe they only need skin protection when they go to the beach or the pool, but the reality is that the sun is just as damaging in cities. So we wanted to launch Banana Boat for the city and teach people about skin cancer prevention through a sampling activation
IDEA: We found a unique opportunity when we noticed that people in cities are always looking for shade to project them from the sun, but if they cant find shade they move freely without ever considering the damages from the sun and the risk of skin cancer.
We started mapping popular shadows thrown by building, monuments and trees where are target usually is found looking for shade ande in this shades we created our product sampling activation.
V.P.C: Rodolfo Borrel. Directores Creativos: Miguel Norato, Claudia Murillo. Dirección de Arte: Carlos Sanabria. Copy: John Garcia. Awards: 2015 festival el sol / bronze / media small format. 2015 FIP / Grand prix / Acciones salud y cosmetíca
