Natura is a small UK based company specialising in the sale of indoor plants and cacti. The business sell a range of exotic, low maintenance plants suited for stylish property owners looking to bring some natural beauty into their home.
The branding proposal aims to capture the friendly, honest values of natura, creating a contemporary visual solution inspired by the vibrant, revitalising nature of plants. Lowercase typography forms a key visual element of the brand, which together with the vivid colour scheme helps to convey approachability and liveliness whilst distinguishing natura from its comeptiton.
