SWIRL
Wake up and smell the McCafe ... at home. McDonald’s plans to start
selling its packaged coffee at supermarkets. The challenge is how to
communicate McCafe coffee quality (100% arabica Beans) and MY TIME.
Design came from top view of my coffee cup. Everytime I blew my
coffee (MY TIME), I smell awesome quality of the beans and stories
behind. So, the swirl design hold story of McCafe and MY TIME experience
with crafted hand drawn typography and illustration.
Team: Dale Doyle, R. Eugene Heard
