In commemoration of Mad Men's series finale, we collaborated
with Google to build an interactive retrospective of the show.
We worked with Google and Lions Gate to create an archive boasting over 300 pieces of content such as key scenes, stills, storyboards, artwork, cast commentaries and never before seen extras courtesy
of Matthew Weiner himself. Users can also dig deeper into their favourite characters or themes. The site acts both as a primer for the uninitiated as well as a trip down memory lane for diehard fans.
Clients: Google ZOO and Lions Gate
Produced at: Stinkdigital
Strategy and UX Lead: Stefan Dufgran
Art Direction and Design: Erik Herrström
Development: JP Gary, Arnaud Tanielian, Erik Taheri, Mathias Van Impe, Ethan Cline, PJ Ahlberg
Production: Amy Hanley, Lauren Keller
(Please note: the site is only accessible in the US, UK, Canada and Australia.)