XL Energy Drink advertising campaign

  • Some advertising materials I've made during the collaboration with Descartes Groupe and XL Energy Drink brand in fall 2014. All the materials are supposed to use as a part of local russian promo company in 2014-15.

    Primary goal was to create an unique setting and brand enviroment utilizing the knowledge about target audience that will not somehow overlap with another energy drinks brand cliches

    What has been made:

    — main image for advertising purposes
    — slogan (wordplay "excel - XL" in eng. version)
    — promotional outfit
    — brochure showing all the main company product lines
    — some outdoor and indoor installation concepts
    — car branding
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