YCN Student Awards - Yorkshire Tea
This brief required the creation for a new packaging design for the well known brand Yorkshire Tea. The design had to focus on bringing a younger target audience to the product and to get more consumers to drink Yorkshire Tea black.
When creating the design I wanted to not only target a younger audience but to make sure that the design was still familiar to those that are already loyal to the brand.
I have applied the same design to the Yorkshire Tea product range, keeping the ribbon colours the same as the original packaging to enable consumers to select the products they are looking for with ease.
When creating the design I wanted to not only target a younger audience but to make sure that the design was still familiar to those that are already loyal to the brand.
I have applied the same design to the Yorkshire Tea product range, keeping the ribbon colours the same as the original packaging to enable consumers to select the products they are looking for with ease.
