For our first foray into Londons financial district, we were keen to bring a contemporary voice to the archetypal recruitment sector for Artbuthnot Yon – a specialised recruitment company for the financial service sector.

 

The identity, visual language and website were designed mindful of asserting Artbuthnot Yon’s presence amidst the competitive field of city recruitment agencies.

To mirror their business model our client specified a clear and honest approach, which we represented through a bespoke logotype, monogram, bold strong colours and solid online typography. We intentionally avoided cliched stock photography feeling it has saturated communications of the sector and instead created stand out representative illustrations for use across all branded materials.