FORMOSA MADE: Website
There has been a handful of traditional industries in Taiwan that has disappeared within the past decades. Many of them were considered as a valuable cultural heritage. FORMOSA MADE is a brand developed to connect tradition with contemporary audience, so that these traditional crafts can evolve and continue.
FORMOSA MADE is a platform that promotes and connects traditional craftsmen from Taiwan to the people. The digital platform, in this case the website, promotes handmade products created by various craftsmen representing from various regions in Taiwan. The website is a tool to showcase not only their work but also tells a story about the brand and what it does. The website takes the user on a photo journey through introducing the brand and the craftsmen's studio. Each section is carefully constructed to enhance the culture and tradition as well as paying respect to the traditional craft industry in Taiwan.
