Celebrating 15 years
Designer: Soraia Festa
Creative Director: Soraia Festa & Rafael Sousa
3D & Lighting: Rafael Sousa
Client: Cutty Sark, Portugal
Purpose: Rebrand Competition - Celebrating 15 years
Created in 1923, with an emblematic hand-drawn ship used as its logotype.
The delicate lines complement the strong printed sea illustration displayed
on the ribbon and box. A strong, serifed font gives it a classy but young appealing look.
on the ribbon and box. A strong, serifed font gives it a classy but young appealing look.
Cantino's Soft & Black Bottle Edition (2012)
Naming
Cantino´s based on the Cantino planisphere or the also called world map showing
Portuguese geographic discoveries in the East and West.
Portuguese geographic discoveries in the East and West.
Named after Alberto Cantino, who successfully smuggled it from Portugal to Italy in 1502.
It was valuable at the beginning of the16th century because it showed detailed and up-to-date strategic information in a time when geographic knowledge of the world was growing at a fast pace. It contains unique historical information about the maritime exploration and the evolution of nautical cartography.
Cantino's black bottle edition (2012)
The Design
It was crucial to maintain the brand's identity while giving it an aesthetic, young look and evoking the thoughts of adventure. Both make use of a ribbon symbolising the vast Sea, while making use of the distinct Cutty Sark Yellow.
