Brief
Arriva has created itself a negative reputation amongst its customers through poor time keeping and continual excuses.
Insight
Arriva is the only train service to serve the whole of Wales.
Solution
Create a campign to apologise for the companys continual delays and miscommunications through humour filled posters to create a buzz on social media with the hashtag #WorthTheDelay because of how stupid the message are.
This ripple of waves is meant to represent the ups and downs of the company arriva as well as creatively visualise the cascading landscape of Wales.
Campaign
Online
Other
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