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AIRBNB

WORLD’S SMALLEST SCREENING ROOM 
 
When you travel, your world becomes smaller.
When you travel with Airbnb, the world becomes a friendly neighbourhood and that feeling is amplified. So, to introduce the brand to Chinese journalists we created the World’s Smallest Screening Room: an accurate replica of the first Airbnb apartment made out of paper of multiple textures, its founders and a mini-projector showcasing Airbnb properties.
 
 
 
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AIRBNB
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AIRBNB

Airbnb’s awareness in China was extremely low; thus, we needed to introduce the brand to Chinese journalists with a DM piece that reflected the a Read More

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