We had to create a selective mailing campaign for the Mercedes customers.
The car was the new convertible Mercedes Cabrio whose benefice is the weather conditions that permit travel in a open-top way during all year.
For this, we created two pamphlets. Both of them had got the concept of four station. But the first one was discarded.
The final propose was: Do you dare to defy time?
In this way, we played with the two meanings of "time": the weather (Because in spanish it uses the same word) and the pass of the hours, days, weeks...
Because with this car, you can defy whatever, even the time.
PAMPHLET ONE (DISCARDED OPTION)
FINAL PROPOSE
