As a part of our Grand Project, our brief was to identify a problem in society and explore it.
The problem I explored was the perception of graphic design in India. 
In all my research regarding the impact of design, I came across "design-thinking", an interesting, effective and innovative way to solve problems.
What is Design-Thinking?
Introducing an agency that solves problems and puts easy systems and processes in place using design-thinking.
An agency that brings about subtle change in their environment using design. An agency that involves non-designers too and empowers them to bring a positive change in their city.
Logo Roughs
Final Logo
Website Roughs
FINAL
This is a page which encourages regular people to Initiate problems they see in systems and processes around them.
This page is for people to Vote and generate Funds for the initiated projects.
This is where the company encourages people to invest in the cause, with time or money.
