Executive Channel wanted to launch and roll-out their new brand, whilst a lot of thought went into detailing a message about the ‘Why’ behind the company.

 

They felt it was paramount to visually convey the Brand’s purpose and values, and how this filters down through every aspect of the business. Visually, they wanted something that could house their brand personality and values, alongside their underpinning cultural pillars.

Their recent brand rejuvenation, saw us able to invent a visual language that worked seamlessly across print and digital media, thus allowing us to design a graphical representation of the meaning behind the brand. Witnessed and signed by the entire team, this grand A0 poster was mounted between Executive Channel’s new office foyer and staff area – for all to see and become familiar with.

 

 We think it was a great way to diagrammatically explain the connection between the brand’s purpose and mission, and how it encompasses, and in turn, inspires the staff and their attitudes within the team.