Year: 2014 (Semester 7)
Duration: Two weeks
Duration: Two weeks
Brand Ideation
Name: Bahaara - The Organic Gulal
Aim: To create an identity of a gulal brand which has an Indian touch and escalates the current standard of gulal packaging. I have added a gifting functionality to it as it is used in alot of Indian festivals. Choosing four basic bright Holi colors- Yellow, Fuscia, Green and Orange i have developed an organic looking design for the gulal bottles which are kept in a transparent gifting box. I have also incorporated the main pattern on a scarf sized piece of cloth which is an additional multi-purpose accessory to the gift box.
Name: Bahaara - The Organic Gulal
Aim: To create an identity of a gulal brand which has an Indian touch and escalates the current standard of gulal packaging. I have added a gifting functionality to it as it is used in alot of Indian festivals. Choosing four basic bright Holi colors- Yellow, Fuscia, Green and Orange i have developed an organic looking design for the gulal bottles which are kept in a transparent gifting box. I have also incorporated the main pattern on a scarf sized piece of cloth which is an additional multi-purpose accessory to the gift box.
The Packaging Label Design
The logo
