Year: 2015
Total built area: 390sq.m.
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The Assignment
Total built area: 390sq.m.
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The Assignment
Mirzam is a chocolate factory that aims to bring forward a new chocolate tasting experience. Located in the industrial quarter of Al Quoz in Dubai, Mirzam is focused on fine, high-quality chocolates and transparently showcasing their unique production process.
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The Solution
More than just a chocolate factory, Mirzam is a museum where visitors, without causing any interference, are able to get a close look at all the different stages of the chocolate production.
The factory transforms the visit into a memorable experience that entices audiences into acquiring a fuller understanding of the handmade process. Understanding the production is a fundamental first step towards acquiring a taste for the complex flavors of fine chocolate. Our solution addresses this experience and attracts return visitors by the chocolate quality but also by the unique atmosphere and environment.
The Solution
More than just a chocolate factory, Mirzam is a museum where visitors, without causing any interference, are able to get a close look at all the different stages of the chocolate production.
The factory transforms the visit into a memorable experience that entices audiences into acquiring a fuller understanding of the handmade process. Understanding the production is a fundamental first step towards acquiring a taste for the complex flavors of fine chocolate. Our solution addresses this experience and attracts return visitors by the chocolate quality but also by the unique atmosphere and environment.
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Creative Director: Nuno Abreu
Project Manager: Jorge Abreu
Architecture: Ljiljana Todorovic
Creative Director: Nuno Abreu
Project Manager: Jorge Abreu
Architecture: Ljiljana Todorovic
Visualization: Abdulaziz Alhassan
