Elena Miro responsive website.
The brief was to find a concept on which to redesign Elena Miro's online presence with a responsive website. Elena Miro is a brand dedicated to all the women with Mediterranean-style fuller figures. Their target market is curvy women with middle to high income. Our concept was to convey confidence those women to wear their curves and not hide them. This would be done by casting Elena Mirò’s customers to model for their 2015 catalogue. Thus creating a relationship with the brand through the website and social media. Which will improving brand image and awareness.
Project set in Didot, and Helvetica, typeface designed by Eduard Hoffman in 1957.
Academic project with Fahad Ahmed and Guglielmo Pardo
Live wesbite: elenamiro
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The brief was to find a concept on which to redesign Elena Miro's online presence with a responsive website. Elena Miro is a brand dedicated to all the women with Mediterranean-style fuller figures. Their target market is curvy women with middle to high income. Our concept was to convey confidence those women to wear their curves and not hide them. This would be done by casting Elena Mirò’s customers to model for their 2015 catalogue. Thus creating a relationship with the brand through the website and social media. Which will improving brand image and awareness.
Project set in Didot, and Helvetica, typeface designed by Eduard Hoffman in 1957.
Academic project with Fahad Ahmed and Guglielmo Pardo
Live wesbite: elenamiro
--- Desktop ---
-- Homepage --
-- Product Gallery --
-- Storytelling --
--- Smartphone ---
-- Homepage --
-- Product Gallery --
-- Storytelling --
