PRIMAL CAFE
Primal Cafe is a coffee and tea shop owned by a young group of siblings, who are dedicated to serving the best organic coffee, tea, and food in Bonita, California. Primal Cafe works with surrounding farms and exposes this fast food populated area to something more intimate and healthy. Targeted at adults, ages 18-40, who work in the neighboring businesses. Primal provides this audience with a laid-back environment where one can separate them selves from work and enjoy the essential food and beverages that can get one through the day. The graphic elements are based off of a grungy primitive style, connecting it to the shop’s name. To continue that rough impression I chose typefaces that are bold. The three essential colors for the palette are white, black and celadon green, based on the interior motif of the cafe. Branding is placed on signage, menus, employee aprons, cups, wrappers, and to-go bags. Through Primal’s app, prospective or returning customers have access to menus and the history of Primal Café.
