In order to have a fresh start and also create an identity for this platform that our target audience can recognize and relate to, we need to create a new brand identity for Etisalat that will be used in our entire communication around this new platform.
A theme and a tagline are to be created that could be inspired from our existing brand guidelines which will support our communication plan promoting all the activities planned for this platform.
Based on the concept created, agency needs to provide several creative options for the new brand identity for our new engagement platform with different executions, themes, taglines that we can choose from.
The new brand identity needs to be eye-catchy, campaign-able and inspired from our brand and color guidelines.
This new brand identity will be heavily used in all the communication channels (ATL, BTL, online, etc.); It also has to be easily animated as we will be using it on TV, Cinema Screens, Online Media, Social Media Channels, etc.
A tremendous support will be received from our media buying, social media, and PR teams in order to provide a 360 degree communication support promoting our events and extending our reach.
Continuous engagement with our target audience and getting closer to them and reflecting the young, fun and energetic brand of Etisalat in a different yet engaging manner.
Always bringing something new to our target audience; positioning Etisalat as the innovative brand that does things differently.
Integrating our messages into the busy lives of our target audience and surrounding them throughout the year often in places where advertising opportunities are limited.
Creating a new brand identity for Etisalat for this newly created engagement platform which will bring the brand closer to our target audience.
Targeting channels that haven’t been targeted by Etisalat before which will help in positioning the brand differently and provide a new fresh brand experience that will support our strategy.
Promoting and directly selling our latest products & services through our different events and activations.
Providing the best brand experience possible for our target audience where they can interact with Etisalat and engage with the brand.
