This is a tea brand designed from scratch. The goal was a minimalist design, something fresh and contemporary. The tea blends were of the highest quality, imported from Germany; and so we needed a brand to match that quality.

 

We came up with the name for the brand SOHO of London.

 

I've collected a bunch of examples from the industry and adjacent industries. I decided to work with black-grey-white palette and to add just one single image of a fresh tea leaf to the label design. 

 

First, I created a label design for the metal square tins made of alluminum. Then I worked on a carton package design. And finally, I created a website design for the client. I also registered a trademark for this brand in the UK - SOHO of London. 

 

You can see all stages of the process - from the logo design to various design alternatives offered to the client during the work process, as well as the final design.