Client: Bria Body, LLC.
Role: Branding designer, Art Director, Graphic Designer, Web Designer, Editorial Designer
Project: Bria Body is a new concierge service that creates nutrition, fitness and counseling programs for the new mother in the comfort and privacy of her own home, founded by Eva Lana.
Task: Create the branding, logo design, website design/layout, poster design and banner design for Bria Body, LLC. and for Bria Body's representation in the New York Baby Show 2015.
For the logo design, I came up with the idea of simplified belly. I wanted to touch upon Bria Body's mission for fitness and it's audience: pregnant women. So I thought the idea of a belly worked well for both. For the color palette, I went with pastel, feminine, calming tones since Bria Body is all about women and their physical and emotional health before giving birth. The main color of Bria Body is a light peach/pink that was close enough to the nude skin tones. The idea of the body, skin, and health was something I wanted to illustrate throughout the brand with the color palette.
The three main focuses of the company is on nutrition, fitness and health and so I designed and created 3 particular icons/illustrations that fit for each category whilst maintaining the aesthetics of the company logo so that together, it looked like a family.
See full website here.
Role: Branding designer, Art Director, Graphic Designer, Web Designer, Editorial Designer
Project: Bria Body is a new concierge service that creates nutrition, fitness and counseling programs for the new mother in the comfort and privacy of her own home, founded by Eva Lana.
Task: Create the branding, logo design, website design/layout, poster design and banner design for Bria Body, LLC. and for Bria Body's representation in the New York Baby Show 2015.
For the logo design, I came up with the idea of simplified belly. I wanted to touch upon Bria Body's mission for fitness and it's audience: pregnant women. So I thought the idea of a belly worked well for both. For the color palette, I went with pastel, feminine, calming tones since Bria Body is all about women and their physical and emotional health before giving birth. The main color of Bria Body is a light peach/pink that was close enough to the nude skin tones. The idea of the body, skin, and health was something I wanted to illustrate throughout the brand with the color palette.
The three main focuses of the company is on nutrition, fitness and health and so I designed and created 3 particular icons/illustrations that fit for each category whilst maintaining the aesthetics of the company logo so that together, it looked like a family.
See full website here.
Bria Body Logo Design
Bria Body Three Pillars iconography: Nutrition icon, Fitness icon, Counseling icon
Bria Body website homepage
Bria Body homepage scroll-through
Bria Body business card design
Poster Design for the Bria Body booth at the New York Baby Show 2015
Banner Design for the Bria Body booth at the New York Baby Show 2015
