The Brief:
To identify the weaknesses in the chosen company’s marketing touch points and
to propose several design solutions that would enhance or improve the company’s
marketing strategy and touch points to its consumers.
to propose several design solutions that would enhance or improve the company’s
marketing strategy and touch points to its consumers.
Target audience
Threadless community and Threadless
Deliverables
Three design solutions (digital mock ups and illustrations)
and a 10 page proposal report.
and a 10 page proposal report.
This was a team project to produce and propose several design solution
to solve and enhance several of Threadless marketing touch points.
to solve and enhance several of Threadless marketing touch points.
The problems are:
- Unfairness in their voting system where under-appreciated artistes get under publicise too often,
demoralising them in continuing as they are stuck in the vicious circle.
demoralising them in continuing as they are stuck in the vicious circle.
- Some designers join Threadless just for the monetary rewards instead of socialising and mingling with other through Threadless. This defeats Threadless main goal which is to build a community centric
environment of artist.
environment of artist.
Thus, we conceptualised solutions to tackle these problem respectively:
Solution 1
· A randomiser recommendations bar
· Staff picks – Design chosen by the staff daily
· A daily jackpot – Displays a unique designs randomly everyday
This allow more outlet for underexposes designers to be showcase and publicise. Allowing them to have the equal opportunities to be voted for. This also benefits the community because they are presented with more varieties.
Solution 2
· Creating an achievement base community with badges and titles that they can win.
· Credit system where voter can gain “coins” for each winning vote that they can accumulate
redeem for Threadless prizes.
redeem for Threadless prizes.
By doing so it affirms the community’s effort and contributions while giving a better reason for them to participate in Threadless instead of just focusing on monetary rewards.
(from left) Badges that can be earn on Threadless that spans from the theme challenges, submission and voting. (right) Credit system currency where user can accumulate and redeem for coins.
